 Targeting a Global Market Are your internet marketing efforts focused solely on your country? If so, you may be passing up on one of the best opportunities ever to reach a global audience. The entire world has the opportunity to access the internet and many people are purely interested in the commercial aspects of the web. This global audience has both the ability and the desire to purchase goods and services and to conduct commerce online. They are often more serious minded than the sometimes jaded American internet surfer. In other words, they make buying decisions quickly, often return for repeat purchases and are less likely to frivolously return products. This is not to say that Americans are not serious about E-Commerce, on the contrary, many are very serious and organized business people. However, in many parts of the world, internet access is a privilege and those who have it do not take it for granted. Instead, they use their privilege wisely, oftentimes to grow a business online. Anybody selling products and services online can utilize the net to reach this new global marketplace and immediately increase their prospect (and customer) base by the hundreds of thousands. Here are four ways that you could begin reaching this vast audience today: 1. Send out press releases to the international media. This website http://www.esperanto.se/kiosk/engindex.html contains over 14,000 links to papers from all over the world. 2. Make sure your site is listed in search engines and directories that target a global audience. 3. Discover websites from other countries and try to work out a co-branding and joint venture relationship. Make sure the sites you partner with reach the same audience you are targeting. 4. Purchase advertising space on targeted websites from other countries. These media buys are often quite inexpensive and can sometimes yield better results than the over crowded and under responsive U.S. websites. When you begin focusing your efforts globally instead of nationally, the potential reach of your website will increase dramatically. Article by Marc Goldman |
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