 A Complete Website Promotion Strategy Everyone is looking for that magic formula that will propel his or her web site to phenomenal success. Sooner or later, most people give up their search for this mythical online marketing secret and accept a mediocre level of online business performance that they know deep in their hearts is not what it should be. But a few people discover the secret. As you now will. The secret is that there is no super-duper secret method of marketing that will get you all the success you dreamt of. But there is a formula which when done in totality, without taking any shortcuts, will multiply your online business success many times over whatever it is now. The ingredients of that formula consist of very basic and low-cost tasks that I am sure you have heard of before but ignored or applied partially, as most people do. The 'secret' is that you have to apply all the methods correctly and in totality. You should spend 80% of your daily work time doing this (or get someone to spend 80% of their time doing this for you). This article might disappoint you initially because it pretty much talks about what you have heard before, but please read through it and you will be glad you did. It shows you the right way to use that 'old' knowledge for great results. These results may not immediately come crashing through in a few short days, but they will solidly build over a few weeks and months to create a large stable and permanent success base. Before we look at the methods, let us briefly take a look at some items or tools you need to gather for use. You need a collection of: 1. Signature files - these are simple text files, the electronic equivalent of your business card and should be no longer than 8 lines long. They carry your contact details and a quick intro to your business. Make a few different ones and append one at the end of your outgoing emails and postings. You can also use them to track the source of inquiries resulting from your postings and emails. 2. Blurbs - short one-paragraph text pieces about your business or related topic that you can post or paste to emails when required. 3. Reports - these are the longer version of blurbs, detailing your business or any other related topic. Post these to selected places on the Internet and provide them whenever required. 4. Newsletters - for a wide variety of reasons, it is very important that you start your own newsletter and work at getting subscriptions. There is a lot of information on the internet about how you can start, grow and manage a newsletter, so I won't get into it. The only idea I would like to give you is this: actively ask your current subscribers to forward your newsletter to their friends. Offer a free gift that has true value to those who forward the newsletter to 20 friends. Doing this will get you amazing growth in newsletter subscriptions and sales! You can start one free at www.listbot.com. 5. Banners - make sure you have professional quality banners of different sizes. My favorite place to get custom professional banners at an affordable price is www.buyabanner.com. 6. Press Releases - create professional press releases for everything about your web site, from new product announcements to site changes. Post them in appropriate places on the Internet and to press release services. 7. FAQs - Frequently Asked Questions files. Create a few of these about your industry or any other related topic. Make them in a question-and-answer format and post them in appropriate newsgroups and email them when necessary. They should not be blatant advertising of your products but they should have your signature file at the bottom and maybe a 'Created By...' line at the top to get you the recognition. A well done FAQ can find itself copied all over the web and referred to by thousands! 8. Autobots - if appropriate for your business, it can be a great idea to get a powerful auto responder that will be able to read incoming email and automatically and instantly send out information files and answers that are appropriate to the query. That way you can manage thousands of email inquiries on time without any effort. Find one at www.web-source.net/links/. 9. Articles - write a few good articles every so often that are related to your industry. Contribute these for free publication in various ezines and web sites (make a list of a few hundred sites and newsletters that can take your article). This is one of the most effective tools in your arsenal as it reaches thousands at one go, grabbing their attention for extended periods of time. The article should not be blatantly marketing your business, but at the end of it you should have your signature. Now let us look at the methods that build success. Basically it works this way: apply the above tools to each of these methods frequently, daily where possible. It's that simple, but remember the key point here - frequently, all the methods, daily where possible. Incoming links So with your affiliate program in
place you can now contact the webmasters and site owners of
heavily trafficked sites in your industry - resource sites, sites
selling complimentary products, directories, newsletters, clients,
even competitors - you will be surprised at what you can get!
Offer them a special affiliate commission package. Give them
banners and promotional text. Maybe even offer a small discount to
their clients - that will help them promote your products. Make a
contact list of as many sites as you can daily and contact them
and follow them up until you get the deal done. Start with a few
hundred. All they would have to do is recommend your products or
site to their customer base by placing your links, banners and
reviews on their site and newsletter or mailing list. It is a very
easy job for them, but one that will earn them a guaranteed
commission of 10 - 20% through an affiliate program that they can
trust. Search engine and directory
positions Friends Printed Media Newsletters and Mailing Lists Newsgroups and Forums Other Things You Can Do The Bottom Line |
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