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| Advertising &
Online Marketing |
New
technologies and new marketing techniques have
changed the face of the marketing business in the past
few years.
Online banner adverts are going hand-in-hand with offline
posters, e-mail replaces conventional, mass junk-mailings
and everybody is busy, trying to find new ways to promote
their brands and to sell their products and services. |
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normal banner adverts are not enough, if they are meant to
drive traffic to a website or generate sales. They are
great to built brand recognition and to promote a corporate
identity, but to generate traffic or even sales more subtle
techniques are more likely to succeed. |
It is
generally good to start marketing efforts with banner
adverts, even for companies without an online presence,
in order to build brand recognition, but additional media
ahould be used in various stages of the marketing strategy.
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A
SIMPLIFIED
e-MARKETING
STRATEGY
IN
OUR EXPERIENCE, THIS STRATEGY HAS GENERATED TRAFFIC
EXPLOSIONS BEFORE THE SITES WERE EVEN LAUNCHED |
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Starting
with simple banner ads a new brand name is being
introduced, puzzling visitors as to it's meaning, as
there is no link associated with the banner
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Next,
the banners are replaced by more sophisticated ones,
which are animated and mention a launch date - still
not reveiling what exactly it is, it advertises
People will start to talk about the advert and
speculate
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Now
a third set of banners links to a single webpage
which has only two items on it: The Brand, and a
count-down feature.
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Shortly
before launch, as supense builds to serious levels,
pop-up adverts are added.
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The
launch stars with a frenzy of action: still cryptic
banner ads proclaim the launch, a targeted
mass-e-mailing is conducted to likely clients,
pop-up adverts encorage visits to the site by
promising contests, giveaways, prizes, etc.
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One
of the most important factors that determines the
success or failure of an e-Marketing strategy is the of
course proper targeting of the campaign and using
techniques that appeal to the particular target market
in question.
Just like every other type of promotion, online
marketing requires professional expertise and
experienced consultants, but also market data, target
addresses and customer details. |
EVERY
CAMPAIGN HAS TO BE TAILOR-MADE FOR EACH INDIVIDUAL
TARGET MARKET
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DO
YOU NEED TRAFFIC ???
DO YOU NEED SALES ??? |
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CONTACT
US TODAY AND FIND OUT, WHAT THESE
NEW TECHNOLOGIES CAN REALLY DO FOR YOU. |
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CyberFrontier
Marketing - No Hype, Just More Traffic |
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